The new BMW badge: how the legendary logo has changed
The myth of the relationship of BMW with aircraft construction, the ban on the use of the Bavarian flag, the purchase of an English patent, loss to competitors and other stories related to the brand logo
At the virtual Geneva motor show, BMW has unveiled its concept electric car Concept i4, which was first demonstrated the new – light and voluminous – brand logo. The Bavarian emblem is undergoing a redesign for the sixth time, and that’s not counting the logo of the BMW Motorsport sports division, which was coined in 1974.
However, the Germans hastened to reassure fans of the brand: for production cars BMW will continue to use the 1997 emblem familiar to many, and the new sign was developed exclusively for social networks and advertising materials. We decided to recall how the logo of the famous Bavarian brand changed and what secrets are hidden behind it.
The first BMW logo appeared on October 5, 1917, when the emblem was registered in the German Imperial Trademark Register. The logo retained the round shape of the old Rapp-Flugmotoren Werke badge, which together with Otto-Werk is the progenitor of BMW. The colors of the emblem follow the flag of the federal state of Bavaria, however, they are located in the reverse order due to local laws that prohibit the use of state symbols for commercial purposes.
I must say that the new logo was not originally intended for use on cars. BMW was then engaged in the development and creation of exclusively engines for aircraft, boats, agricultural machinery.back to menu ↑
On public roads, the BMW logo was first seen in 1923. The logo was placed on the fuel tank of the first Bavarian brand BMW R32 motorcycle. The model was equipped with a boxer engine with a working volume of 494 cubic meters. centimeter. The power of the unit was 8.5 liters. s., and the motorcycle itself was considered modern for that time.
The logo was shown to the general public a year later at the Berlin Motor Show, where only the achievements of German automakers were demonstrated. In the conditions of the First World War, companies from other countries were not allowed to the exhibition. In 1951, this car dealership will move to Frankfurt, where it will be held until 2020.back to menu ↑
In 1929, the most important myth related to the logo of the Bavarian brand was born. The Germans decided to release a batch of advertising posters, where their emblem was inscribed in the propeller of the plane against a blue sky. In this way, the Bavarians wanted to hint at their experience in the aviation industry. The advertisement turned out to be so successful that the people of that time had the BMW logo associated with the propeller.
However, the Germans themselves were in no hurry to dispel this myth. In 1942, BMW again published a picture with its logo and airplane, which fit well into the military realities of the time. Only 90 years later, in 2019, BMW made an official announcement explaining that the story with the emblem and the propeller is “a little misconception”.
In the same 1929, the BMW logo was first received by a car – the Dixi model, which was assembled at a plant in Eisenach under the license of the British British Austin Seven. The Bavarians acquired this company, the subcompact acquired an oval emblem and was sold until the 40s. Thanks to the 15-horsepower engine, the car could accelerate to 75 km / h and had a fairly roomy trunk.back to menu ↑
In 1933, BMW redesigned its logo for the first time. The logo is becoming larger, but it is slightly reduced in size. It is with such a sign that the Model 303 begins to descend from the conveyor – the first BMW car with a six-cylinder engine.
In addition to the 1.2-liter engine, which accelerates the car to 90 km / h, the brand new radiator grille with oval nostrils made its debut. This car received the unofficial title of the cheapest car with a six-cylinder engine. Production of the model was completed in 1934.back to menu ↑
I had to wait another 20 years for the next logo change. The new emblem has lost the gold color that was used on past signs. The font also changed, and the blue sectors in the center became much lighter. The new emblem represented overcoming the post-war crisis.
The first model of the new time was the BMW 501 sedan. The car was introduced back in 1951, but only two years later the company began a full-fledged serial assembly of this car. The main problem of the car was a weak in-line six-cylinder engine, which developed only 65 liters. with., with which the BMW 501 was losing competition with the latest Mercedes-Benz models. New 2.1 liter engine with 72 liter capacity. from. the sedan will receive two years later, and then the eight-cylinder version will appear.back to menu ↑
In 1963, the Bavarians again decided to slightly correct the emblem. This time, they limited themselves to a slightly redone BMW inscription and darker blue paint in the center. It was the time of the debut of BMW Neue Klasse – a family of large-class sedans. The first-born was the BMW 1500, which was launched in a series in 1962. The car was equipped with a four-cylinder engine M10 with a volume of 1.5 liters with a return of 80 forces.
After the BMW 1500, the Bavarians released the 1600 model in the same body, but with a modernized 85 horsepower engine. In 1963, a four-door BMW 1800 sedan also appeared on sale. Engine power was 90 liters. with., and after three years, he got an optional automatic transmission.back to menu ↑
The familiar BMW logo appeared in 1997 and has since been used on current Bavarian brand cars. The sign retained a blue and white color and
black fill, however, has become three-dimensional and more rounded.
The main premiere of 1997 for the Germans was the fourth-generation 3-Series family. The car could be purchased in sedan, station wagon, coupe, convertible and hatchback bodies. For cars, gasoline and diesel engines were available, and the car was also offered in all-wheel drive versions.